Jazz is global
campaign

 
 
 

Season Campaign 2023
Jazz at Lincoln Center:
Jazz is Global

The 2023 Season Campaign, "Jazz is Global," was a testament to the power of design in conveying cultural unity and artistic diversity. By crafting a compelling brand identity rooted in jazz's universal language, we fostered a deeper connection with audiences worldwide and reaffirmed jazz’s status as a unifying force across borders.

During my tenure as Assistant Director and Product Designer for Jazz at Lincoln Center’s 2023 season campaign, the central theme of "Jazz is Global" served as the cornerstone for a diverse and inclusive brand identity. Collaborating closely with the creative team, I played a pivotal role in translating the universal language of jazz into a cohesive visual narrative that resonated with audiences worldwide.

 
 
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The project commenced with a comprehensive exploration of jazz as a transcendent form of expression, delving deep into its emotive power and cross-cultural significance. Through an iterative process, we conceptualized and refined a distinctive brand

The project commenced with a comprehensive exploration of jazz as a transcendent form of expression, delving deep into its emotive power and cross-cultural significance. Through an iterative process, we conceptualized and refined a distinctive brand identity that encapsulated the essence of jazz’s global impact.

My responsibilities encompassed guiding brainstorming sessions, offering design insights, and overseeing the implementation of concepts that embodied the multicultural spirit of jazz. This involved sketching initial ideas, curating mood boards, and

My responsibilities encompassed guiding brainstorming sessions, offering design insights, and overseeing the implementation of concepts that embodied the multicultural spirit of jazz. This involved sketching initial ideas, curating mood boards, and presenting concepts that celebrated jazz's diverse heritage and universal appeal.

A key aspect of the project involved the development of a multilingual logo, symbolizing the interconnectedness of jazz with cultures around the world. This logo design, along with carefully curated color palettes and promotional graphic assets, aim

A key aspect of the project involved the development of a multilingual logo, symbolizing the interconnectedness of jazz with cultures around the world. This logo design, along with carefully curated color palettes and promotional graphic assets, aimed to communicate the campaign's theme effectively across various platforms and media.

The project timeline aligned seamlessly with Jazz at Lincoln Center’s seasonal schedule, structured into distinct phases of research, design exploration, and asset production. This systematic approach ensured the timely delivery of high-quality visu

The project timeline aligned seamlessly with Jazz at Lincoln Center’s seasonal schedule, structured into distinct phases of research, design exploration, and asset production. This systematic approach ensured the timely delivery of high-quality visual materials that amplified the message of jazz's global resonance.