The project commenced with a comprehensive exploration of jazz as a transcendent form of expression, delving deep into its emotive power and cross-cultural significance. Through an iterative process, we conceptualized and refined a distinctive brand identity that encapsulated the essence of jazz’s global impact.

My responsibilities encompassed guiding brainstorming sessions, offering design insights, and overseeing the implementation of concepts that embodied the multicultural spirit of jazz. This involved sketching initial ideas, curating mood boards, and presenting concepts that celebrated jazz's diverse heritage and universal appeal.

A key aspect of the project involved the development of a multilingual logo, symbolizing the interconnectedness of jazz with cultures around the world. This logo design, along with carefully curated color palettes and promotional graphic assets, aimed to communicate the campaign's theme effectively across various platforms and media.

The project timeline aligned seamlessly with Jazz at Lincoln Center’s seasonal schedule, structured into distinct phases of research, design exploration, and asset production. This systematic approach ensured the timely delivery of high-quality visual materials that amplified the message of jazz's global resonance.